We facilitate strategies for our clients that dramatically increase profitability. The Cherokee Group has relationships with the largest retailers around the world and create domestic and international licensing opportunities.
Through the formulation of licensing agreements with major
partners globally, we bring brands and retailers together to
capitalize on highly profitable licensing opportunities. Our proven
brand licensing formulas enhance profits, offer flexible sourcing options, and provide for exclusive product offerings more
effectively than conventional methods.
For retailers, direct retail licensing benefits are tremendous: better
control over product development and sourcing, higher
margins, faster turns, and exclusive use of a brand name with real
For brand owners, we maximize the equity of established brands and make them more profitable. Our licensing formula allows brand owners to increase market share without added expense.
No more concerns about production and inventory, while
achieving increased profits.
Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick ‘n Pay (South Africa), Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India) and Comercial Mexicana (Mexico). Premier clients for Cherokee’s Sideout brand include Mervyn's (U.S.) and Shanghai Bolderway (China), and for Cherokee’s Carole Little brands include TJX Companies (U.S., Canada and Europe). In addition, the company continues to facilitate agreements around the world for brands it represents.